?

Log in

No account? Create an account
Ford will again advertise in gay publications Ads resume after… - SpaceAlien [entries|archive|friends|userinfo]
-Larry-

[ website | Brenda Howard Bisexual Activist 12/24/1946-06/28/2005 ]
[ userinfo | livejournal userinfo ]
[ archive | journal archive ]

Links
[Links:| Brenda Howard Bisexual Activist Memorial Webpage The Live journal community of brendahoward The New York Area Bisexual Network ]

[Dec. 18th, 2005|11:07 pm]
-Larry-

Ford will again advertise in gay publications


Ads resume after criticism from gay rights groups



Wednesday, December 14, 2005 Posted: 2345 GMT (0745 HKT)

http://edition.cnn.com/2005/US/12/14/ford.boycott.ap.ap/

WASHINGTON (AP) -- Advertisements featuring Ford Motor Co.'s eight vehicle brands will run in gay publications, the automaker said Wednesday, acting after gay rights groups complained when Jaguar and Land Rover pulled their spots.

Ford is not ordering those luxury brands to resume their specific ads. Rather, the company's ads in the publications will promote all of its lines, which also include Ford, Lincoln, Mazda, Mercury, Volvo and Aston Martin.

Last week, Ford cited a need to reduce its marketing costs in explaining why it no longer would advertise Jaguar and Land Rover in several gay publications.

On Wednesday, Ford wrote the gay rights groups that the luxury brands "made a business decision about their media plans and it would be inconsistent with the way we manage our business to direct them to do otherwise."

Ford pledged to run corporate ads in the publications that will include the entire Ford lineup.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," wrote Joe Laymon, Ford's group vice president for corporate human resources.

The gay groups had suggested a connection between the withdrawn Jaguar and Land Rover ads and pressure from conservative groups. Ford denied a connection.

In May the American Family Association announced a boycott of Ford vehicles and criticized Ford for making contributions to gay rights groups, offering benefits to same-sex partners and recruiting gay employees. The organization called off the boycott late last month.

Several gay rights groups said the move created the perception that Ford had struck a deal with the AFA to reduce its advertising in gay publications. Gay leaders met with Ford on Monday and asked that the automaker reinstitute the advertising and distance itself from the Mississippi-based AFA.

Ford's Laymon said the ads' "content will be appropriate and effective in connecting with the intended audience."

The move was hailed by gay organizations. Neil Giuliano of the Gay & Lesbian Alliance Against Defamation credited the company with listening to its concerns and making "a clear statement of nondiscrimination and inclusion."

"Fairness and equality wins out in corporate America," said Joe Solmonese, president of the Human Rights Campaign.

A message left Wednesday with the family association was not immediately returned.

Ford's chairman and chief executive, Bill Ford, said Monday that the automaker values "all people -- regardless of their race, religion, gender, sexual orientation and cultural or physical differences."

Ford has been lauded for offering an inclusive work environment for gays and lesbians. Annual studies by the Human Rights Campaign in 2004 and 2005 gave Ford a perfect score on corporate policies and practices toward the gay, lesbian, bisexual and transgender community.

"The statement released today is representative of the Ford Motor Co. that we've known and respected for years, not the company that was alleged to exist over the last two weeks," said Matt Foreman, executive director of the National Gay and Lesbian Task Force.

Ford, General Motors Corp. and DaimlerChrysler AG introduced same-sex domestic partner benefits in 2000.

Copyright 2005 The Associated Press.
LinkReply

Comments:
From: hurtsyoureyes
2005-12-19 01:48 pm (UTC)
Hello,

This is a response to your promotion of PFLAG in bi_people. The lay-out there somehow won't permit me to reply to posts that haven't yet been answered, so I came here to reply.

I just wanted to say that, personally, I feel quite offended by the fact that organizations like PFLAG or Straight-Gay Alliance exclude bisexuals from their names. Too many people, gay and straight, are already trying to pretend we don't exist.

In light of that, I was most surprised to see a PFLAG advertisement in a community aimed at bisexuals. I realize you didn't choose the organization's name, but this type of biphobia is exactly what drives me, and many bisexuals with me, from joining the most important queer right activist groups.
(Reply) (Thread)
[User Picture]From: lordlnyc
2005-12-19 07:29 pm (UTC)

also posted to <ij comm="bi_people>


This is someone on this list that (1) did not like my PFLAG post and (2) did not know how to be the first to give a response to a post, so they replied to another post on my LJ.

********* Here is their post to a post on my LJ ********************
Hello,

This is a response to your promotion of PFLAG in [info]bi_people. The lay-out there somehow won't permit me to reply to posts
that haven't yet been answered, so I came here to reply.

I just wanted to say that, personally, I feel quite offended by the fact that organizations like PFLAG or Straight-Gay Alliance
exclude bisexuals from their names. Too many people, gay and straight, are already trying to pretend we don't exist.

In light of that, I was most surprised to see a PFLAG advertisement in a community aimed at bisexuals. I realize you didn't choose
the organization's name, but this type of biphobia is exactly what drives me, and many bisexuals with me, from joining the most
important queer right activist groups.
*********************************************************************

(1) To be the first to give a response to a message you click on: "-[ bi? ]-".
(2) Second you are correct I did not make up the term PFLAG stand for "Parents, Families & Friends of Lesbians & Gays" and before that it was
"Parents & Friends of Lesbians & Gays” and it started out as only "Parents of Gays".
(3) If your go and read PFLAG's Vision, Mission and Strategic Goals at http://www.pflag.org/index.php?id=188 you will see that all three have the "b" and "t" word in them.
(4) My Brenda (and a lot others) over the years would get on my case about this but they knew that there was nothing that I nor the Queens chapter could do about it. This did not stop Brenda from going to meetings or doing work for PFLAG the last five years of her life, and she was the biggest bisexual activist there was (look up mother of pride on the internet). BTW have YOU written national about it??
(5) The NYABN (that stands for New York Area Bisexual Network see http://www.nyabn.org) has listed PFLAG on their webpage for over the last 5 years now.
(6) I am sorry that my post offended you but the message was an important one. I have left you name and LJ off of this to keep from offended you any more.

- Larry -
co-webmaster: nyabn.org
(Reply) (Parent) (Thread)
[User Picture]From: indifferenthues
2005-12-20 11:01 pm (UTC)
Hi I have trouble commenting in bi_people too. I like the site but the lettering is so small I can barely see it or sometimes get their "comment" area to work either. Oh well, such is life.

Anyway, on your actual point.

Yes I also think it is a shame that many LGBT groups leave out the "B" in their names. I think it is especially ridiculous given that one of their earliest activists, the person who actually started the so called "Gay Pride" marches/parades, rally's, week, month, etc. was a bisexual woman named Brenda Howard. See yesthattom's fine article about it HERE in bisquish.

And yet Brenda Howard, a founding mother of the entire modern LGBT rights movement, then had to contend for years with the "next generation" of activists who steadfastly fought to keep not only Bisexuals & Transpeople from being acknowledged in "Queer" organizations, but Lesbians too!

But given all that, in some ways I can see how an organizations like PFLAG that was founded in 1972 or GMHC ["Gay Men's Health Crisis" a major NYC Aids organization founded in 1981 that now assists not only LGBT people, but straight people, children, families, etc.] might keep their name. It gives us a sense of our history. For example, as far as I know the National Association for the Advancement of Coloured People (NAACP) founded in 1909, is not planning any names changes, even thought the term "Coloured People" is not only archaic but would be considered offensive these days.

This would of course be different for an organization founded in 2005. Then I would agree with you that the name should be more inclusive of the entire community.

I think the more important thing is that when you go to their website, for instance PFLAG's Vision, Mission and Strategic Goals or read their literature you find that they continually emphasize that their mission is for gay, lesbian, bisexual & transgender persons and their families and friends.

Also the particular chapter, PFLAG Queens in New York City is actually the first major [or minor even] LGBT organization to name a yearly award after a Out Bisexual Activist AS an Out Bisexual [as opposed to a primarily Lesbian, Gay or Straight identified] Person. This year they instituted the PFLAG's 1st Annual Brenda Howard Memorial Award.

So while not invalidating your point or your general annoyance in feeling generally marginalized by our fellow LGBT compatriots, in this case I think that these people are actually some of the good guys who are genuinely trying.
(Reply) (Parent) (Thread)
[User Picture]From: blackxlupin
2005-12-21 02:31 pm (UTC)
Thank you so much; this is very interesting, especially what you mentioned about the reasons behind the name. And I had no idea about that award, either.
(Reply) (Parent) (Thread)